Data & Resources
White Paper - "How to Get Noticed: Search Engine Optimization and Social Media Integration for Non-Nerdy Types”
Search engine optimization (SEO) is often considered the territory of website developers and SEO specialists who shroud what they do in technical jargon and coding languages. Rarely does an average communication professional/content manager think about optimizing the organization’s website for search engines. That is, until the communication professional realizes the website in which they have invested a large amount of resources is not performing, as well as anticipated, in search engine results. The organization reacts by investing additional resources to hire an SEO specialist to optimize its website, often to mixed results. Frustration abounds.
The purpose of this white paper is to teach communication professionals/content managers specific techniques useful for optimizing the search engine performance of their organizational websites by linking to social media sites and automatically publishing website content across the internet.
These techniques presented in this white paper do not replace the coding techniques and website structures implemented by website developers, they enhance them. These techniques serve to ensure that a website with well written, fresh, relevant content will receive the proper recognition when people are searching for the type of content that website provides.
