CHCA secured various funding sources to develop and implement a "Healthy Life-styles Campaign." CHCA contracted with UAMS College of Public Health, Advantage Communications, Dietician/Health Educators, and Exercise Physiologist to assist with the development of Phase I and Phase II of the campaign. The campaign challenges not only the communities to improve and/or develop clean environments, walking trails, and promote healthier choices, but also provides resources to CHC interdisciplinary teams managing and preventing chronic disease, such as diabetes, cardiovascular disease, and depression.

The Health Life-styles Campaign also provides culturally, literacy and linguistically appropriate educational materials, and resources for patient self-management. The campaign includes a 30 second TV/radio spot, "It Takes More Than You", exercise program and nutritional guidance.